In an average year, you will receive 454 pieces of direct mail at your home and 17,000 digital banner ads on your digital devices (smallbizgenius, 2021).
Postage continues to increase while Ad Blockers and privacy laws continue to expand (smallbizgenius, 2021).
So, which is the best use of your marketing dollars to find and motivate prospective new clients?
It’s no longer a matter of one vs. the other. Intelligent and planned integrated campaigns are consistently proving both a higher response rate and a high average sale rate than either channel choice alone – when properly done.
This week’s case study shows you how we helped our client identify and motivate some of the most challenging prospects to find.