A national retailer of home furnishings wanted to capitalize on its website traffic by motivating more visitors to make a purchase decision.

The Solution

We used a multi-step approach, centered around our OnSite offering, to place a cookie-free identifier on their website, convert validated site visitors into a name and household address, then delivered a customer printed direct mail offer based on their product category of browsing. Identified individuals who are located nearest to their physical retail stores are targeted and matched to the closest store. Any customers identified, who receive their regular mailings, are suppressed from the mail list to reduce redundancy and waste.

The Results

The average ROAS (Return On Ad Spend) for this campaign is 1,100%. Because the mailings exclusively target prospects, these conversions represent previously unknown customers that may not have otherwise selected this brand over others in their online research.

A jewelry retailer with 10 locations and a broad, loyal customer base, was looking to maximize their marketing budget by specifically identifying the best customers for each of the various sales events planned throughout the year.

The Solution

Our data experts analyzed each customer and created a profile of critical purchase behaviors, preferences and other key indicators. Once this was created, it was applied to each type of sales event to identify the most likely customers to be motivated to make a purchase for that specific event based on their profile, the products being offered and timing of the sale.

The Results

Since we started, we have managed 21 direct mail sales events over five years to targeted loyal customers. The post-campaign analysis has been a pivotal step in aligning the best customers and measuring the return on each individual event.

The average ROI of targeting specific customers for specific events and sending them direct mail event offers is tracking at 776% to date. Not only is each individual event consistently successful, but the lifetime value of each customer predictably increases with each sales event they participate in.

A national in-home senior care franchise was challenged with supporting their many local franchise locations to efficiently identify new prospective clients. In addition to multiple locations operating independently, the ideal target prospect
presented a challenge because they are commonly the adult children of their parent. Because of this, traditional direct marketing identification practices, such as profiling, are ineffective in identifying the interested prospects. Visitors to the local client’s websites proved to be the ideal target audience to reach.

The Solution

The challenge of identifying these site visitors was solved by utilizing our patented cookie-free identification tool (OnSite). With OnSite, each website visitor is translated into a personal name and household address. We then apply a series of filters to ensure we are only mailing to the best prospects. Next, they are automatically mailed a pre-selected offer from the closest servicing location. All of this is accomplished by each participating location on a daily basis though our online portal system (drive-thru) with no effort on their part. With drive-thru, each location can select from a list of participation options including mailer designs, daily quantity to mail and territory selections.

The Results

Initial results are showing for every $1,000 spent, the client is realizing $10,000 in sales revenue across all participating locations. It is important to note that these new customers were previously undiscovered and represent a group of individuals that may or may not have selected our client over other brands they were researching in their process. The receipt of a direct mail solicitation served to reenforce our client to the prospect and keep them in top of mind.

One of the world’s largest jewelry brands has trusted DDK Marketing to help manage their direct mail campaigns across over 900 store locations throughout the United States. Originally, they were looking for a simple solution to better manage their brand and volume spend among all participating stores. With multiple sales events throughout the year, the selection of direct mail options was left up to each store to decide, creating inefficiencies in production scale, inconsistent outcomes and nearly impossible tracking of progress.

The Solution

The process of organizing the individual stores involved two key parts to work together: 1) dedicated account manages at ddk to work with each store, explain the campaigns, help with selections and answer all questions 2) the development of a web-based portal (drive-thru) designed to meet the specific branding and selection criteria of the national brand as well as each individual store. In addition to a centralized order management system, the aggregation of so many store’s campaigns allowed for the ability to expand the mailer format design options and at the same time drive down the cost per piece for each individual store.

The Results

Within drive-thru, each participating store can not only manage each campaign, but also view the success results through our ROI reporting system. At each new campaign, they are informed of their previous mailing’s success to help empower their decisions for future mailings. Over the years, ddk has become a consistent trusted partner and expanded their offerings into many additional campaigns and events at both the corporate and local levels with consistently proven ROI’s.

A global original equipment manufacturer of small engines was looking to easily promote a series of Open House events across a network of national distributors and dealers. Various banners, signs, sell sheets and other collateral materials would be available for customization to each dealership. Enrollment dates were selectable by each dealership.

The Solution

By adapting our proven online order management portal (drive-thru) to the specific needs of our client, we were able to quickly buildout the specific requirements for this program offering. Qualifying dealerships and their contact information was preloaded into drive-thru prior to the campaign rollout. Once notified, they were provided with sign-on credentials and were able to get started immediately. Live account managers were available to answer any questions and provide support.

The Results

The entire program was able to be successfully rolled out in minimal time without a hitch. Dealerships were able to easily sign-up for their open house and manage all aspects with drive-thru in a simple, low-cost manner. The manufacturer was able to maintain strict brand standards and minimize inventory management through the centralized control of drive-thru.

A national moving company with locations throughout the US was looking for a partner that could consolidate the efforts and many individual locations to create a more organized approach to leveraging direct mail for new client acquisition
campaigns. They were challenged with how to identify prospects that were showing early signs of moving, providing multiple mailer design options for each campaign, and managing brand consistency through a centralized mail production workflow (vs. many local print providers).

The Solution

Through a careful analysis of their customer history and applying two separate pre-mover models, we reduce wasted mail by identifying only the best prospects in each service area. To make this process as simple as possible for each location, we provide a web-based portal (drive-thru) for no cost to each participating franchise location. With drive-thru, each location can opt into the campaigns of their choice, select from any number of redesigned mailer templates, and determine their desired budget. Every aspect of the campaign is taken care of for them and, if they have any questions, they can call a dedicated ddk account manager for immediate help.

The Results

With over two years of regular mailings with ddk, the client is closing approximately 6% of all clients mailed, and for every dollar spent on the campaign, they receive $44 in sales. When comparing the average sale value of direct mailed clients vs. clients that did not receive a direct mail offer, the mailed respondents are averaging a 30% increased overall dollar value. Future assurance is aided by tracking the performance of each mailer design and providing guidance based on individual performance.

An international bathroom remodeling franchise was looking to leverage data to identify qualified prospects and direct mail to motivate those prospects to action. With multiple locations throughout the US and Canada, they were also needing to drive higher efficiencies across locations and reduce the decision workload involved in multi-location outbound marketing campaigns.

The Solution

By analyzing current and historical customers within each franchise location’s service areas, we were able to create an ideal profile of what a prospective customer “looks like” and how many possible target prospects existed within each assigned zip code.

Through our web-based portal (drive-thru), each franchise location can manage all aspects of each campaign. With the added support of dedicated ddk account managers, they can quickly determine the best options for each campaign, specific to their individual location needs.

By aggregating all location campaigns through drive-thru, each location enjoys the cost and operational efficiencies of a much larger corporate entity.

The Results

Through improved targeting and consolidated purchasing across multiple participating locations, the average ROI for their direct mail campaigns is tracking a rate of 574%. When comparing prospects that received a direct mail offer (in addition to their digital marketing methods) vs. clients that only received digital marketing campaigns, the average sale is 48% higher.

One of the largest and most successful family-owned jewelers in the country was looking for help in easier access and clarity of their customer data in an effort to guide strategic marketing decisions and maximize their market spend.

The Solution

DDK assumed the management of all customer data records including their complete transactional history and current sales activity. Before each sales event, we evaluate the details of the planned promotion and then use that to overlay onto the customer profiles. From that analysis, we create a focused
strategic subset of the entire customer base which targets the most likely to respond to that particular upcoming promotion.

Once the promotion is concluded, we merge that transaction data to further enrich the overall customer profile and make adjustments for future marketing campaigns.

The Results

The management and application of precise analytics has not only consistently increased sales, but the post-campaign reporting has increased overall customer and campaign knowledge for future event planning.

Through a more efficient overall process, clearer insight and effective marketing strategy has led to year-over-year increased sales.